ABOUT

Back in the day, my Nan Pauline lined fur coats in a shop on Bond St. She gave me my first Singer sewing machine. This is where it all began, I never went to college or university to study fashion.

Leidoll’s story began in Ibiza 2012. I was 18 and spent my first season there with no real plan or clue what work l'd be doing. I ended up on a hustle tie dyeing T-shirt's on my balcony to make some money, selling them €15 a T-shirt. People would order one for Flower Power at Pacha or to wear down the west end. By 2013, I returned to the island with my pre made T-shirts & two pieces stocked in a couple of local shops. The following year, I took my sewing machines to Ibiza and made custom outfits from my apartment & continued this until 2015. 

For over a decade since then, I have mainly worked on custom orders & limited one off pieces. I have never mass produced & every garment has been handmade by myself. This step laid the foundation for Leidoll’s evolution into a more refined and intentional brand.

As the brand grew, so did the demand for custom pieces, allowing me to work closely with individuals and create garments that feel both personal and unique.

Today, Leidoll represents a journey of growth, creativity, and dedication to handmade design. Every piece is crafted with care and inspired by a desire to create clothing that feels as individual as the person wearing it.